[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dagis.cz\/moderni-reklama\/#Article","mainEntityOfPage":"https:\/\/www.dagis.cz\/moderni-reklama\/","headline":"Modern\u00ed reklama","name":"Modern\u00ed reklama","description":"Ty nejstar\u0161\u00ed reklamy byly jen na kusu pap\u00edru, a to bylo v\u0161e. Tam byl v\u011bt\u0161inou jednoduch\u00fd obr\u00e1zek sortimentu a pak jen n\u00e1pis, \u017ee uzen\u00e1\u0159 ten a ten prod\u00e1v\u00e1 kvalitn\u00ed maso<p><a href=\"https:\/\/www.dagis.cz\/moderni-reklama\/\" class=\"more-link\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\">Modern\u00ed reklama<\/span><\/a><\/p>","datePublished":"2020-09-09","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.dagis.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.dagis.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/40b5f3ce562f556955b189273c919e65fd2efecc17411a60d9172af88d0e5d58?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/40b5f3ce562f556955b189273c919e65fd2efecc17411a60d9172af88d0e5d58?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dagis.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dagis.cz\/wp-content\/uploads\/reklama%20na%20plechu.jpg","url":"https:\/\/www.dagis.cz\/wp-content\/uploads\/reklama%20na%20plechu.jpg","height":0,"width":0},"url":"https:\/\/www.dagis.cz\/moderni-reklama\/","about":["Byznys"],"wordCount":444,"articleBody":"            Ty nejstar\u0161\u00ed reklamy byly jen na kusu pap\u00edru, a to bylo v\u0161e. Tam byl v\u011bt\u0161inou jednoduch\u00fd obr\u00e1zek sortimentu a pak jen n\u00e1pis, \u017ee uzen\u00e1\u0159 ten a ten prod\u00e1v\u00e1 kvalitn\u00ed maso a uzeniny tam a tam. Konec zvonec. \u017d\u00e1dn\u00e9 dal\u0161\u00ed \u00fadaje o telefonu, ani mail ani www str\u00e1nka. Nic. Jak je to mo\u017en\u00e9? Domn\u00edv\u00e1m se, \u017ee to bylo \u010d\u00e1ste\u010dn\u011b t\u00edm, \u017ee telefon neexistoval, t\u00edm m\u00e9n\u011b internet, ale mohu se m\u00fdlit. Teprve pak p\u0159i\u0161ly reklamy na plechu, kter\u00e9 jsou dodnes v\u011b\u010dn\u00fdm sb\u011bratelsk\u00fdm artiklem. N\u00e1sledovaly reklamy v jednoduch\u00e9m rozhlase a pak i v televizi. Kdo ze star\u0161\u00ed generace by si nepamatoval pana Vejce v \u010desk\u00e9 televizi na prvn\u00edm programu a sle\u010dnu Vejce s ofinou na druh\u00e9m. Byla to v podstat\u011b jednoduch\u00e1 animace. Vejce provedlo n\u011bjakou \u010dinnost a jela dal\u0161\u00ed reklama.  No, u\u017e to nen\u00ed pravda. Jak je to v televizi dnes nemohu posoudit, neb ji nem\u00e1m a nechci ji ani zadarmo. P\u0159ibli\u017en\u011b v\u0161ak v\u00edm, jak takov\u00e1 reklama vznik\u00e1 a kolik se kolem n\u00ed mot\u00e1 lid\u00ed. Tak\u017ee pokud n\u011bkdo chcete reklamu pro sebe \u010di kohokoli jin\u00e9ho, d\u00e1vejte pozor.  V\u0161e za\u010d\u00edn\u00e1 n\u00e1vrhem, kter\u00fd bu\u010fto p\u0159inese z\u00e1kazn\u00edk p\u0159ipraven a pokud ne, ud\u011bl\u00e1 to reklamn\u00ed agentura Nov\u00fd Ji\u010d\u00edn. Ta pak d\u00e1 z\u00e1kazn\u00edkovi na v\u00fdb\u011br a pokud mu n\u011bkter\u00fd n\u00e1vrh \u201esedne\u201c, za\u010dne se ihned pracovat. Agentura v\u0161ak je\u0161t\u011b mus\u00ed zn\u00e1t rozm\u011bry, proto\u017ee od t\u011bch se pa bude odv\u00edjet jak velikost p\u00edsma, tak p\u0159\u00edpadn\u00e9ho obr\u00e1zku nebo znaku firmy. Nu, a nakonec se to mus\u00ed dostat tam, kam z\u00e1kazn\u00edk cht\u011bl. T\u0159eba na tri\u010dko, na propisovac\u00ed tu\u017eku, prost\u011b dle p\u0159\u00e1n\u00ed. Ov\u0161em tak\u00e9 m\u016f\u017ee b\u00fdt velk\u00e1 a p\u0159ijde na billboard, nebo pov\u011bsit na st\u011bnu n\u011bjak\u00e9ho domu. Pokud lidi zaujme, a to mus\u00ed, je tam um\u00edst\u011bn n\u00e1zev firmy, aby pak lid\u00e9 v\u011bd\u011bli, kdo zbo\u017e\u00ed vyr\u00e1b\u00ed a hned si to mohli doma na internetu naj\u00edt. Nu, a t\u00edm se z tohoto \u010dlov\u011bka st\u00e1v\u00e1 n\u00e1v\u0161t\u011bvn\u00edk internetu, nebo p\u0159\u00edmo kamenn\u00e9 prodejny a t\u00edm tak\u00e9 potencion\u00e1ln\u00ed z\u00e1kazn\u00edk. A kdy si n\u011bco koup\u00ed, a stane se z n\u011bj st\u00e1l\u00fd z\u00e1kazn\u00edk, je \u00fa\u010delu reklamy dosa\u017eeno a v\u0161ichni mohou b\u00fdt spokojeni a klidn\u011b v noci sp\u00e1t.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Modern\u00ed reklama","item":"https:\/\/www.dagis.cz\/moderni-reklama\/#breadcrumbitem"}]}]